Women’s Day? Let’s talk about the unseen cost of being a woman: ‘Pink Tax’— What is it and how can you avoid it?

Women’s Day 2025: International Women’s Day is here again on March 8! On this annual occasion, while we celebrate women around the globe, the systemic cycles in every economy have certain hidden pressures that need to come to the fore. Have you ever wondered why you might be paying more tax compared to men just because of your gender? That’s called ‘Pink Tax’, ladies —the unseen cost of being a woman! Women may have to pay more for the identical item that men purchase for less. Let’s understand what is pink tax.

The pink tax refers to the tendency for products marketed specifically toward women to be more expensive than those marketed toward men. According to studies, the pink tax is also one reason why women have comparatively less purchasing power than men. This phenomenon is attributed to gender-based price discrimination.